OUR Story

NEW Zealand brand designed for new zealand conditions and e-bike laws.

Starting in the bike industry in 1994 we have always been interested in the development side of the bicycle. When lithium battery e-bikes started to emerge there was a lot of resistance within the industry. We heard comments like “they are not real bikes” and “they are just a fad, they will be gone in a few years”.

After 14 years experience selling and servicing e-bikes we decided there was a need for a more modern, lighter weight hub-drive e-bike in New Zealand.